Thursday, December 13, 2007

Mentor Spotlight

The word about acupuncture facelifts is getting around thanks to the New York Times, and two of my mentors, Mary Elizabeth Wakfield (Constitutional Facial Renewal) and Martha Lucus (Mei Zen Cosmetic Acupuncture), are mentioned. This comes just in time for my post-holiday promotions and will make a good addition to in-office literature.

Skin Deep
Hold the Chemicals, Bring on the Needles
By NORA ISAACS
Published: December 13, 2007

JANE BECKER, a composer and solo pianist, celebrated her 50th birthday at the dermatologist, paying $1,500 for shots of Restylane and Botox. But three months later, their wrinkle-smoothing effects wore off. So, she turned to a less-artificial youth tonic: facial acupuncture.

Like many women who have tried acupuncture in pursuit of beauty, Ms. Becker hoped that having needles strategically inserted into her face would be cheaper and last longer than her birthday injections.

Ms. Becker, now 53, started with 10 sessions in five weeks ($1,000) and has gone for monthly maintenance since ($105 a session).

Acupuncture didn’t end up being much of a bargain, but it pays in other ways, she said.
“I can really see a difference in my face,” said Ms. Becker, who sees Steven Sonmore, a licensed acupuncturist in Minneapolis. “It looks younger, smoother, brighter and uplifted.”

Early adopters like Ms. Becker first spread word of the virtues of a so-called acupuncture face-lift. Then before the 2005 Academy Awards, a crew of facial acupuncturists descended on Soho House, a makeshift celebrity hangout in Los Angeles, and A-listers jumped at the chance to transform their skin from the inside out.

Now, thanks to more robust marketing, cosmetic acupuncture has caught the attention of more of the wrinkled public. Its holistic approach appeals in particular to women who want to slow signs of aging, but don’t want to undergo surgery or to inject chemicals.

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